Targeted Advertising Cookie Opt-Out (TACO)

Google’s recent announcement that it will be targeting advertisements based on your browsing history has generated discussion around privacy and control of your browsing history. Many services provide the ability to “opt out” of this sort of advertising, but the opt-out mechanism is cookie based, and if you’re the stype who regularly deletes your cookies you’ll find yourself back in the program.

Enter the Targeted Advertising Cookie Opt-Out, or TACO. Written by Christopher Soghoian it preserves a number of opt-out cookies for firefox users when cookies are cleared. There’s more information, including details on which cookies are preserved, which are not, and why, on the TACO page. It can be installed from that page, or (preferably) from the Firefox addons site. While it’s tagged “experimental” by Mozilla that’s a log-in-required add-on, but BugMeNot has credentials for the site.


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